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At some point, every great beauty secret becomes common knowledge. It begins with a few people who suddenly gain a radiant glow overnight. Friends compliment… and then ask how they did it. More people try the beauty secret and get the same reaction. Rinse and repeat. Until we don’t remember how we ever did without it.

Hair gloss is the beauty secret that people are discovering now. Also known as semi-permanent color, hair gloss actually comes in clear and tinted shades, all of which add shine and double as deep conditioning treatments. It’s incredibly easy to use, and it helps all hair types look and feel more beautiful.

In fact, the versatility of hair gloss is why people get confused. Madison Reed wants to help you discover this brand new beauty secret by making it easy to understand how you can use it. Here’s everything you need to know about the different ways you can use gloss, sorted by hair color and whether you already color or highlight your hair!

If You Color Your Hair

Maintain color and improve results over time
Refresh faded lengths and ends
Deepen or darken color
Correct yellow and red tones that make hair look brassy
Add smoothness and shine
Deeply condition hair

Why hair gloss is great for you:

Permanent color works by opening your hair shaft to remove natural hair pigments and insert new color pigments. This is great when you’ve just started to color. When you’ve already colored your hair, those strands have been through the permanent process and are already receptive to color, so you can use gloss to maintain it.

On porous hair (you can tell if your hair gets really dark when you first color and then fades very quickly), gloss can actually last longer than permanent color because the color absorbs into the hair and works as a stain. All without opening your hair further (which makes color fade faster), stopping the cycle of coloring more and more to combat fading.

Color Reviving Gloss also doubles as a deep conditioning treatment that makes your hair healthier and able to hold color longer. And it adds a high-gloss shine shows off all colors in their best light. Everything works together to make your hair look and feel better over time!

How to get the benefits:

1. Choose the right color. Hair gloss results depend on the underlying color. So read below for your best choices based on hair color or call the Color Crew, a team of certified colorists and professional stylists who listen carefully and tailor suggestions based on your preferences and hair.

2. Apply permanent color only to roots and hair that has not been colored.

3. Apply matching gloss to the lengths and ends that you’ve colored in the past.

4. Follow instructions to finish hair color process and style as normal.

5. Get ready for questions about your new beauty secret!

If You Highlight Your Hair

Refresh over-bleached or faded lengths and ends
Correct yellow tones that make highlights look brassy
Change or deepen highlights to blend more smoothly with hair color
Add smoothness and shine
Deeply condition hair

Highlighted hair behaves differently from the rest of your hair because it’s been treated differently. For some people, highlights may have been overly bleached, creating too-light streaks throughout the hair. Even highlights that start out flattering will fade over time and begin to look unnaturally light or unflatteringly yellow. That’s because natural yellow pigments remain in hair after lightening. Hair color adjusts the color by layering violet and ash tones on top to counteract the yellow. When the color fades from highlighted hair, the yellow begins to show again.

Similar to color-treated hair, strands are already receptive to color, so you can use gloss to correct and maintain the tone that you want. You can choose to either counteract the yellow tones without changing the color of your highlights or move towards a more even, overall color.

Color Reviving Gloss also doubles as a deep conditioning treatment which repairs damage caused by bleaching or more harsh methods of lightening hair. This makes your hair healthier and able to hold color longer, which stops the cycle of fading and coloring more and more often. The added high-gloss shine also gives your hair the natural illusion of highlights because it reflects light. Everything works together to make your hair look and feel better over time!

How to get the benefits:

2. Follow instructions to apply and style as normal.

3. Get ready for questions about your new beauty secret!

If You Keep Your Hair Natural

Try a new hair color with no permanent color or structural change to your hair
Counteract yellow tones in natural gray or white hair
Use clear gloss for all the benefits without a color change
Add smoothness and shine
Deeply condition hair

There are a number of reasons that people don’t color their hair. Some want to experiment with new looks but aren’t ready to make a big, long-term change. Gloss, also known as semi-permanent color, is great in those cases because you can layer smoky, red, or gold tones on top of your hair color for different effects that wash out within 8 shampoos.

For those who celebrate their gray or white hair, gloss can correct the tone of hair to be more flattering without changing the color. Prosecco will add a soft champagne blonde tone that complements warm skin tones, while cool violet Crema will neutralize yellow tones for a silvery color that complements cool skin tones.

Last but not least, all shades of Color Reviving Gloss double as a deep conditioning treatment and add incredible high-gloss shine. You can get all those benefits without changing hair color by using clear Glassa. All these options open up a whole new world for people who have never thought about coloring their hair before!

How to get the benefits:

2. Follow instructions to apply and style as normal.

3. Get ready for questions about your new beauty secret!

Madison Reed also offers free consultations with the Color Crew, a team of certified colorists and professional stylists who listen carefully and tailor suggestions based on your preferences and hair. Call, email, or chat them to get personalized hair recommendations from experts who care!

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